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“I don't speak for myself
Q: When did your label BeGe's start?
Q: What motivated you to start designing and why you started designing?
Q: What was your target market when you started designing or which particular age group are you most comfortable while designing?
A: Bride and Groom show was organized in 2000 and 25 designers participated from all over the world. I used Diana Hayden and Neha Dhopia as my models. Daily Times India declared my Lehnga as the “Lehnga of the Century” and I also won the best designer award for that.
Q: Are your clients satisfied with your work?
A: Whenever I design, I initially satisfy myself and when I am not satisfied I keep on redesigning until I am satisfied. These days, customers are really very conscious. He takes a complete tour of the market and then he makes up his mind. My clientele has increased with the increase in the number of designers because after seeing their work they can appreciate my work more as they can always compare the quality. I always design clothes keeping the body of my client in my mind and what is going to suit him or her and that is how I keep my clients satisfied.
Q: Do you have any plans to go nation wide or even international?
A: No I don't plan to go International or even open up a boutique in India because there is a difference between an investor and a designer. The presence of a designer is a must at his work place because only then he can deliver custom made clothes. I am not into ready to wear clothes line because for me designing clothes is not a way to earn money.
Designing is an art and I design clothes to satisfy my sense of creativity. I have a big collection of clothes which I keep in my library. In my collection I have clothes belonging to every major era and clothes designed according to major popular themes.
I can sell all these clothes and end up making millions but for me art has more value than money.
Q: Isn't it difficult for you to convince your customer because they always come with a made up mind concerning what sort of clothes they want?
A: No it is not very difficult for me to convince my clients. Masha Allah, God is very kind when ever my clients come, I show them the best clothes according to their mindset with a few changes and they always end up agreeing with me. “I don't speak for myself my clothes speak for themselves.”
Q: What is the future of all these upcoming designers and what is going to happen to them once Indian designers are going to come to Pakistan?
A: The future of all these upcoming designers is very bright and they soon are going to transform into well established designers. Our goal is to completely dominate the Indo-Pak industry and Insha Allah that day is not very far.
Q: What is the basic difference between Indian and Pakistani designers?
A: Indian designers are just mass producing. They do not have any variation; their work is monotonous. Pakistani designers are very talented and they use a lot of variation in colour, embroidery, designs and cuts.
Q: Why are the Indian designers more popular than their Pakistani counterparts?
A: Initially, the contribution of their media has lot to do with their popularity. Secondly, the role of Indian Export Promotion Bureau is amazing. They have done a wonderful job in making their designs successful.
Q: What is the future of fashion in Pakistan and what is the role of fashion publications in making fashion common?
A: The future of fashion in Pakistan is very bright because nowadays designers have started making money and new talent is pouring into this industry. As far as the role of fashion publications is concerned they are doing a wonderful job because they are creating awareness among the people and they are getting quality and style conscious.